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Noise International's
"Whale Song" started out with a concept from Ben Welsh, ECD at M&C Saatchi in Australia."Ben was fascinated with the idea of how whales communicate to each other with their own love songs," related composer/sound designer Bruce Heald of Noise. "It's been scientifically shown that some whales reject the love song while another will embrace it and a mate is found. So what about the notion of humans communicating with whales in this manner? The brief from Ben the challenge to us was simply to write a piece of music that would sound like it had been 'written' by a whale."
While the commercial itself evolved visually and was imbued with more humanity through a treatment by director David Denneen, that original challenge to Heald remained the same. "The essence of the music brief stayed true to the idea of music that sounds like it was created by whales yet had to be created by instruments that humans play," said Heald. "This music that sounds like it was created by whales yet had to be created by instruments that humans play," said Heald. "This would convey a communication, a connection between human beings and a whale."
Heald and fellow producer Dan Higson created a new sound which balances whale and humanity, and used Sound Design to create an atmosphere of boats and lapping waves, then the ambience of underwater microphones picking up whale song. This all adds up to a highly original piece of music to accompany the commercial.
